Cigarettes in Brazil

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SummaryBrazil is the largest cigarette market in Latin America due to its large population, growing middle class, and high rates of smoking. The market Is a mix of domestic and international brands, particularly BAT and PMI. However, illegal non-duty paid cigarettes are a big problem in the country and hinders the market by restricting demand for legal cigarettes. Smoking rates, though fairly high, have declined significantly since the early 2000′s due to greater federal and state government laws, and restrictions on advertising, public smoking, and sponsorship.

Key Findings
- Brazil is one of the largest cigarette markets in the world with a market volume of 82.8 billion pieces in 2012

- Of the total adult population, 17.9% smoked in Brazil in 2012, which was down from 33.6% in 2002

- Brazil is one of the most important cigarette manufacturers in the world with 89 billion pieces produced in 2012

- Non-duty paid cigarettes accounted for 22.5% of the market in 2012 due to high taxes for duty paid cigarettes and porous borders, which makes smuggling, particularly from Paraguay, widespread

“Cigarettes in Brazil”, is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the Brazilian market.

What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information such as market shares and the recent developments of manufacturers and leading brands, along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2015 to 2025

Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers’ product demands evolve, the dynamics between different countries also change – favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the Brazil market is crucial to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes – prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future


1 Overview
2 Market Size
3 Market Structure
4 Manufacturers and Brands
5 Taxation and Retail Prices
5.1. Taxation
5.2. Retail Prices
6 The Smoking Population
7 Production and Trade
7.1. Production
7.2. Imports
7.3. Exports
8 Operating Constraints
8.1. Advertising and Marketing Restrictions
8.2. Health Warnings
8.3. Public Smoking Bans
8.4. Other Restrictions
8.5. Tobacco-Related Litigation
8.6. Health Care Cost Recovery Cases
8.7. Class Action Lawsuits
9 Company Profiles
8.8. Other Principal Companies
10 Prospects and Forecasts
11 Appendix
11.1. What is this Report About?
11.2. Time Frame
11.3. Product Category Coverage
11.4. Methodology
11.5. About Canadean
11.6. Disclaimer

Table 1: Cigarette Consumption, 1990-2013
Table 2: Per Capita Consumption, 1990-2013
Table 3: Retail Expenditure on Cigarettes, 1990-2013
Table 4: Contraband Share of Sales, 2006-2013
Table 5: Duty Paid v Non-Duty Paid Volumes by Region, 2002-2009, Million Pieces
Table 6: Duty Paid v Non-Duty Paid Volumes by Region, 2002-2009, Percentage Share (%)
Table 7: GFK/CTMC Illegal Tobacco Sale Study: Main Findings, 2006-2008
Table 8: RCMP: Cigarette Seizures, 1994-2008
Table 9: Market Breakdown: Domestic v Imported Products, 2000-2012, Billion Pieces
Table 10: Market Breakdown: Filter v Plain, 2000-2007, Billion Pieces
Table 11: Cigarette Sales by Province, 2000-2011, Million Pieces
Table 12: Cigarette Sales by Province, 2000-2011, % Breakdown
Table 13: Cigarette Sales by Province, 2000-2011, Index, 2000 = 100.0
Table 14: Cigarette and Fine Cut Consumption Trends, 1990, 2000-2011, Millions
Table 15: Market Breakdown by Pack Size, As % of Market Volume, 2000-2008
Table 16: Market Breakdown by Price Category, % shipments, 2003-2012
Table 17: Manufacturer Sales and Market Shares, 2000-2013
Table 18: Manufacturer Shares by Price Segment, 2003-2008, % Volume
Table 19: Brand Shares, 2003-2013, % Volume
Table 20: Leading VFM Cigarette Brands, Percentage Share (%), 2004-2010
Table 21: Leading Premium Cigarette Brands, Percentage Share (%), 2001-2010
Table 22: Summary of Federal and Provincial Sales Tax Rate by Provinces, 2013
Table 23: Tax Incidence by Province, March 2005, % Most Popular Brand
Table 24: Tax Revenues Raised, CAD Billion, 2000/01-2011/12
Table 25: Tobacco Tax Revenue by Province, CAD '000, 2001-2008
Table 26: Average Retail Prices by Province, 2002-2013, CAD per Carton of 200 Pieces
Table 27: Indicative Retail Price Index, 2009
Table 28: Smoking Population, 1991-2012
Table 29: The Prevalence of Smoking by Age Group and Gender, Aged 12 Years and Over 2008-2012, % Current Smokers
Table 30: Current Smokers by Age Group, 1999-2012, % Current Smokers
Table 31: Quantity Smoked by Daily Smokers by Age Group and Gender, 1999-2010, Cigarettes per Day
Table 32: Adult Smoking Prevalence Trends by Province, 1999-2012, % Current Smokers
Table 33: Production of Cigarettes, 1990-2014
Table 34: Imports of Cigarettes, 1990-2013
Table 35: Imports by Country of Origin, 2000-2013, Million Pieces
Table 36: Imports by Country of Origin, 2000-2013, Percentage Shares (%)
Table 37: Exports of Cigarettes, 1990-2013
Table 38: Exports of Cigarettes by Country of Destination, 2000-2013, Million Pieces
Table 39: Company profile: Imperial Tobacco Canada Ltd
Table 40: Company profile: Rothmans Inc
Table 41: Company profile: JTI-Macdonald Corp
Table 42: Other Principal Companies
Table 43: Consumption Forecasts to 2022

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